Complaint filed against Federer and other Instagram influencers

​​​​​​​ A Swiss consumer protection organisation has filed a complaint against Swiss tennis star Roger Federer and several other celebrity “influencers”, accusing them of “stealth advertising” on Instagram and other social media sites.  The Swiss Foundation for Consumer Protection lodged the complaint with the Swiss Fairness Commission against several celebrities including Federer and Olympic snowboard champion Iouri Podladtchikov, accusing them of not correctly labelling certain Instagram and Facebook posts as advertising.  “In a video, Roger Federer shows the logo of his clothing supplier, snowboarder Iouri Podladtchikov has himself photographed at the entrance to a clothing store, [model/actress/TV host] Michelle Hunziker thanks various shops for their support at a fashion shoot, cyclist Jolanda Neff distributes a contribution from a credit card company and influencer Xenia Tchoumitcheva promotes jewellery. All of these contributions lack any indication that they are ...

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