Will there be a happy ending for Swiss cinemas?

With cinemas able to re-open on June 6, owners are wondering not only whether they should re-open immediately but also what films to show and whether anyone will actually turn up to watch them. One Swiss cinema-owner explains the psychological drama facing the industry since March 16, when all cinemas and theatres were ordered to close. “I think at that point we were all relieved – the days before the lockdown were very difficult because of all the uncertainty,” says Edna Epelbaum, president of the Swiss Cinema Association, referring to the government’s decision to declare an “extraordinary situation” and basically close the country in an attempt to contain Covid-19.  “Each canton was deciding for itself, which made it very difficult for our industry, where we are all dependent on national and international releases. So at one point, the Sunday evening [March 15], half the country was already in lockdown and the other half didn’t know yet. It got to the point where we were ...

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